Greg Lipper

Vice President, Sales


Greg Lipper is an experienced entrepreneur and global business developer. He has been working on developing and selling technology-enabled services globally for over30 years.

Greg graduated from Babson College with a bachelor’s degree in Entrepreneurial Studies and Communication. He began his career in Tokyo with Mitsubishi Corporation, working with teams that identified promising technology products from the US and distributed them across Japan and Asia. Greg later became a consultant helping software companies with Japan market entry. He later joined one of these clients, Peregrine Systems, the then leader in IT asset management, to create and lead their Japan subsidiary. Greg then established Asset Management Solutions to enable MSPs serving SME clients across Asia to track and manage hardware and software assets on a SaaS model before the term SaaS existed. Transitioning from asset management to HR, Greg then became the COO and sales director of Creative Software, which was then the largest payroll software provider in SE Asia. Greg led Creative’s transition from a desktop payroll application vendor to a hosted HR solution provider. Greg later served as HP Software’s Asia Pacific SaaS business director.  Transitioning from IT to consumer insights, Greg’s latest achievement was creating a pulse survey app business in SE Asia that grew to 350,000 users across eight countries creating breakthrough services for many of the world’s largest consumer brands and their agencies.

Greg synthesizes these experiences and learnings to serve as our Vice President, and his role at Relentless includes organizing the global expansion of its services, markets, client base, and partner ecosystem.

Fun Facts

Greg enjoys tennis, golf, backgammon, live music, travel, vegetarian cooking, and contributing to friends through his continuing poker education.


 English, Japanese and Singlish.